It’s ABC time again! Let’s do the ABCs of a Skin Care Class, from start to finish. I’ll start…
A is for Arrive early! MKC and my mentor, Rena Tarbet, always talk about “kitchen coaching”. This is where you arrive early and talk to the hostess about who’s coming, what they do, would they be good at MK, would the hostess be good at MK? Then you ask the hostess to watch you and see if she could learn to do what you do and that you can talk more about it after the class. This is why they call it Book (facial), Sell (at facial), Book (the SCC), Recruit (the hostess).
B is for Bookings! Get more bookings from this one by doing your individual closes and having a prize for your current hostess when she gets at least 2 or 3 bookings from her class. The guests will want to help her win!
C is for Closing! This is one of the most important aspects of a Skin Care Class. If you describe and have them try all the products, but never ask for the sale in by doing a table close (telling the prices of the sets) and then individual close, you will not sell half as much as you could have. Closing is key!
The next person has D… 🙂