I have a new punch card program to cut my costs. I must admit, the way I have been working was costing too much. I was offering $20 in products for a facial and $50 for a party with hostess + 3 new faces over age 18. Too many people were simply taking the freebies and their friends were not buying as much as I would like to offer the $50 free. I feel the probably told these friends, “Oh just come, you don’t have to buy anything”.
So I have always used the punch cards to get referrals, and it has worked great! However, I think if I use it for more than referrals, I can really work each client full circle. This in conjuntion with offering $75 for $25 (still $50 free) for getting together with me and 3 friends should start to show me even more results.
I used to print out my punch cards, but now I have had them professionally printed by Vista Print for free. I got 250 for free and only had to pay shipping. They read:
Your Mary Kay Punch Card
When this card is full, you will
recieve a $20 Gift Certificate!
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Here is how they can get punches:
1 punch when friend from their referral list gets together with me one on one.
2 punches when a referral has 3 friends with her.
1 punch for attending an open house, meeting, or luncheon, etc.
1 punch for listening to a recruiting CD and answering a few questions about it.
2 punches for doing a practice interview with my director.
1 punch for each $50 in product she purchases.
1 punch for doing her follow up facial with friends (if the first one was alone).
I will keep the cards on file in a recipe box and make sure I keep up with their punches. This will also give me an opportunity to contact them. Let’s say they only need 2 more punches, would they like to help me do a practice interview? This will end up getting me more results and costing me less money. It works pretty well for the referral program, and I have every reason to believe it will work for other things, too.
What do y’all think of this program?