Do you double book? I have to admit, I don’t, but I need to start. Tonight at meeting I asked my adopted director the “rules” on “dovetailing”. “Dovetailing” is when you and a fellow consultant double book and if two bookings (must be parties mind you) happen to hold on the same night and time, VIOLA! You call your partner and see if they can cover. I now have 3 of these partners, just in case because they do book their own parties and may have a booking themselves on the night in question.
We all know that in order to hold the 3 suggested appointments per week, we need to book 9. This is where double booking comes in! We can book all 9 on 3 or 4 evenings and still only hold 3 on average. Will you have weeks where all will hold? Not likely, but it could happen. This is where the dovetailing comes in.
The Rules on Dovetailing
Q: So if you get your partner to cover for you, how do you split up the profits and bookings?
A: The person who books the class gets 20% of the profits from that class. They also get to keep the hostess as their personal customer to book for an interview, etc.
The person who holds the class gets the rest of the profits, any additional bookings, and any faces that are not already your customers are now her customers. This is only fair since she is providing hostess credit and prizes at the booking, plus covering your butt!
A few tips:
–> Get a few people who can cover for you so if the one partner cannot do it, you can call another.
–> Pick people who are reliable to dovetail with. I picked a director and two consultants who are at meeting almost every week. This tells me that they can be counted upon and will be good people to send in my place.
–> Pick people who have a good MK image. You don’t want to send some person who wears flip flops in your place, or someone who has bad hygiene. Not to be rude, but for real. Who do you want your customers to associate with you? Probably someone like you. Your hostess likes you, so she will most likely identify with someone similar to you.
–> Try it before you knock it! My director says dovetailing is a great idea, but most of the time at least one or sometimes both parties end up rescheduling or cancelling. But it is nice to have that partner there to back you up. Plus, if your partner has trouble getting many bookings, she will most likely be very thankful that you are offering her some new customers, sales, and bookings.
So here goes nothing, double booking here I come! Do you dovetail or double book? How has it worked for you?