Here are a few ideas to get you booking from your classes so you don’t have to get so many leads otherwise. Let’s work smart, not hard!
–> Book to Look Envelopes
Make a few envelopes with “Book to Look” on the outside. When they book their “check up from the neck up”, spa night, or customized makeover, they will recieve the gift inside the envelope. Write or type whatver you like on the inside.
–> Deal or No Deal
Similar to “Book to Look”, the envelopes say “Deal or No Deal” on them. If they say “Deal”, they get the freebie at their follow up appointment if they agree to the “Deal” of having 3 new faces at the booking. If they say “No Deal”, they don’t get an envelope or book.
–> Using the Punch Card system
After the Dash out the Door Party, I will pass out these fliers (“Pick Your Punch” flier in the file box). Once I have had the hostess read the instructions on the top, I will elaborate a bit on what a customized glamour makeover is, what a spa night is, and what a “check up from the neck up” consists of. I will be telling everyone that they get to try our microderm at the second appointment as well. I will not only give punches, but tickets for the night’s prize for checking items on the flier. 1 ticket for the number of punches that go with the item, so if they choose to have a spa night with friends, they get 2 punches and 2 tickets for the night’s prize as well.
–> Booking Box
“Once you get a class booked, then you need a Booking Box, which is
any kind of pretty box with a lid. Put ribbons, roses and glitz on the
lid, and inside you place;
1. An empty Custom Compact
2. A $15 Gift Certificate for product
3. A fun piece of jewelry (get it on sale at a department store)
When you arrive at the class and your hostess greets you with, “Can
I help you bring anything in?” You say, “Yes, I want you to take
this box and set it on the kitchen table and pick out a prize inside
that you would like to win!” You then set up your table as she peeks
inside the box. Other things you could put inside are:
1. Two movie passes
2. A manicure certificate
3. A $5 McDonalds food coupon book for kids
Ask her then what she would like to win. Then say this: “Your job
tonight is this: get two bookings dated and you win one prize choice,
three bookings dated and you get two prize choices, get four
bookings (one can be your re-book) and win all three prizes!”
Was there anyone that wanted to come but couldn’t attend? Want to
call them now and ask if they’d like their own facial and have two
friends share it with them?”
On one hand I like the booking box idea, but on the other hand, I don’t like to leave the job up to the hostess. On one hand, it kind of sets it up to interview the hostess and show her how easy she got bookings, but what if her friends don’t want to book? Will that be discouragaing?
Which of these ideas do you like? Have you used any of them in the past? Do you have any other good booking methods?